The Royal Spanish Academy defines creativity as the “ability to create or invent”. Nothing more. But there is much more to it.
It is not a divine gift reserved for a chosen few, and rarely an ecstasy that falls from the sky. Creativity can be trained. It needs to be fuelled with passion, fresh stimuli and ideas that (without warning) our mind connects even though, at first, they seem unrelated.
And it does not care whether the budget runs into millions or is tight. It springs up wherever it is found, in privileged or humble surroundings alike. It lies in wait for people with constant curiosity, who rarely settle for the obvious.
These women and men possess that strange ability to join unconnected dots, mixing concepts, references and experiences in a drive to create something entirely new or to give a fresh twist to what has stopped being new. Since creativity never waits for an official invitation to show up, these people test, experiment, make mistakes… and work, because they realised long ago that the spark nearly always comes from movement. Especially when motivation seems to drift away from passion. That is precisely when that invisible push turns curiosity into action.
It is also the first step on a long road to becoming the most creative in the business world.
Source: https://forbes.es/lista-forbes-los-100-mas-creativos-en-los-negocios-2026/