About us
The evolution towards rural sustainability.
At Agrolinera we create technology that brings small rural producers into the bioenergy and bioeconomy value chains.
Our purpose
From scattered waste to traceable resource.
Making a more competitive and sustainable countryside possible, by turning the organic by-products that are a problem today into valuable resources.
01
Positive social impact
We want rural development to create opportunities for people.
We work so that the wellbeing and opportunities of rural communities do not depend on their ability to tackle the challenges of managing their by-products on their own.
02
Commitment to nature
Caring for the land also means caring for its future.
We look for solutions that make it possible to manage resources and by-products better, respecting the ecosystems and the environment in which rural activity takes place.
03
Honesty and transparency
We believe in doing things properly and transparently.
We act with integrity, share information clearly and strive for progress that creates value for all the people and organisations involved.
04
Efficiency and technology
Technology should solve real problems.
We develop efficient solutions adapted to each area to make the collection, management and traceability of by-products easier and enable their valorisation.
Technology that creates value along the whole chain.
We help producers manage their by-products better, make traceability and valorisation easier for companies, and contribute to a more efficient and sustainable countryside.
Proprietary technology
We digitalise the collection of organic by-products.
Our patented solutions capture data at source and handle the management of scattered organic streams from start to finish, whatever their origin.
Monitoring
A cloud platform remotely monitors equipment status, coordinates operations and validates every by-product transaction.
Tailored collection
Patented systems that adapt to each producer’s volume and type: shared collection in fixed or autonomous containers, or individual collection at the point of generation.
Pre-treatment
Separation and conditioning at source: lower transport costs, higher-value streams and independent traceability for each fraction.
Logistics
Dynamically planned collection routes to make better use of the fleet and the capacity of valorisation plants.
Our impact
We put the circular economy into practice and support rural areas.
Every well-managed by-product improves the lives of those who generate it, the efficiency of those who valorise it and the health of the land that hosts it.
Rural producers
New business opportunities
We turn by-products into business opportunities for those who generate them.
Quality of life
Better working conditions
Greater safety, more free time and a cleaner, healthier farm day to day.
Plants
More efficient valorisation
We help valorisation plants plan their supply better and make the most of their capacity.
Territory
Ecological transition
We accelerate the ecological transition and protect the environment in rural areas.
Our team
Complementary profiles, one shared commitment.
Agrolinera was founded in 2022 by its current directors. They have complementary specialisms and have worked together in business since 2006. They are 100% dedicated to the project.
Co-founder & CEO
Verónica Menéndez Rodríguez
She is responsible for Agrolinera’s administrative, operational and communications management. She holds a degree in Business Administration and Management from the University of Oviedo, a Master’s in Environmental Management from EOI and a Master’s in Systems Engineering from the University of Pennsylvania (USA).
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Verónica has managed several companies dedicated to energy generation and corporate services. Her previous experience has been in environmental management systems consultancy, industrial supply chain control and international logistics.
Co-founder & CTO
Juan Gutiérrez Canseco
He is responsible for Agrolinera’s technical, commercial and strategic management. He holds a degree in Economics from the University of Oviedo and an MBA in Finance and Entrepreneurship from the Wharton School (University of Pennsylvania, USA). He is co-founder and director of Agrolinera Astur.
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Juan is the author of the patents developed by Agrolinera. His previous experience has been as a consultant and entrepreneur. He has promoted renewable energy, industrial supply chain and international trade projects. He has experience promoting digitalisation projects (control, traceability and logistics) for industrial supply operations.
At Agrolinera we bring together business, technology, field operations, product and strategic partnerships
because this business demands a combination of diverse, action-oriented profiles.
Head of Product
Victor Moreno San Juan
Industrial engineer and graduate in Mechanical Engineering. Keenly interested in the process of conceiving, designing and manufacturing mechanical and electronic equipment, always keeping in mind the maintenance that will be needed later on.
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PhD candidate in medical robotics at the University of Valladolid, in the Medical Robotics research group of the Institute of Advanced Production Technologies.
Pilot Operations
Israel Mestas Argüelles
Operational experience in the food sector and in managing day-to-day processes.
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Trained at the University of Oviedo.
Strategic Partnerships
Marta González González
A specialist in business development and marketing, she is responsible for Agrolinera’s corporate communications and strategic partnerships.
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In recent years she has led technology development projects with local impact, managing growth, digitalisation, commercialisation and cross-functional team coordination.
At Agrolinera we work closely with companies and professionals who are experts in their fields. We are looking to bring on board exceptional people who share our vision and values as our activity grows.
Agrolinera values
What guides every decision.
01
Common sense
02
Innovation
03
Integrity
04
Improving health and wellbeing
05
Respect for the environment
How we work
Cooperation with every stakeholder in the territory.
Only through cooperation between all the parties involved is it possible to respond to the challenges facing livestock farming and shape its future. They all have a great deal to contribute and a great deal to gain in this transition.
- Rural producers
- Waste operators
- Valorisation companies
- Regional and local authorities
- 01
Diagnosis and design
We study the livestock waste generated in the area, the possibilities of the territory and the valorisation alternatives to establish technical, economic and administrative feasibility, and to design and cost the solution.
Feasibility and design - 02
Implementation and operation
We deploy the collection and pre-treatment equipment, integrated into the Agrolinera platform. We monitor it and simplify the community's supply to the local waste manager, with a gradual, phased roll-out.
Phased deployment - 03
Integration, expansion and optimisation
Once the system is up and running, making use of the collection data and processes allows greater and better use of the treatment site's capacity.
The value of data